Frequently Asked Questions

Browser-level consent moves cookie consent decisions from individual websites to the browser itself. Instead of seeing consent banners on each site you visit, users would manage their privacy preferences through their browser settings, often with pre-set defaults that favor large tech companies over individual websites and small businesses.

Small and medium enterprises (SMEs) and startups rely on targeted advertising to compete. Browser-level consent blocks their ability to reach relevant audiences, increases customer acquisition costs by over 100%, and ultimately threatens their survival in the digital marketplace. This creates an uneven playing field where only large corporations can afford to advertise.

While it may reduce visible pop-ups, browser-level consent actually reduces transparency. Users lose the context of what they're consenting to on specific websites and often don't understand the implications of their choices. The 'solution' hides important information behind complex browser settings that most users don't navigate.

As a consumer, you'll have less control and understanding of how your data is used. Browser defaults often favor large platforms over individual websites, potentially limiting your access to diverse online content and services. You may also see fewer choices and higher prices as competition decreases.

While tech companies are involved, this affects everyone in the digital economy. Small businesses, startups, and ultimately consumers will bear the brunt of reduced competition and innovation. The EU's digital marketplace could become dominated by a few large players, limiting choice and driving up costs for everyone.

Primarily large browser manufacturers and Big Tech companies like Google and Apple. By controlling consent at the browser level, they gain unprecedented power over the flow of data and advertising revenue, strengthening their market dominance while disadvantaging smaller competitors.

We advocate for consent management at the site level, where users can make informed choices based on the context of each website they visit. This approach preserves transparency, supports small businesses, and maintains a competitive digital marketplace while still protecting user privacy.

No, it's not too late. The EU legislative process allows for amendments and feedback. By raising awareness and contacting your representatives, you can help shape the final regulation to be more balanced and supportive of Europe's digital economy.

Absolutely. This affects the diversity of the websites you visit, the prices you pay for goods and services, and the overall health of the digital economy. A less competitive market means fewer choices and potentially higher costs for consumers across the board.

Sign our petition, share this campaign with your network, contact your MEP to express your concerns, and support policies that promote fair competition in the digital marketplace. Every voice matters in shaping Europe's digital future.